Since 2009, Beekay Group has been the authorized distributor for Shell lubricants, a globally recognized brand in the automotive industry. This partnership has played a pivotal role in expanding the availability of high-quality lubricants across Uttar Pradesh. For over a decade, Beekay has leveraged its extensive distribution network to ensure that Shell products are available to vehicle owners, mechanics, and workshops, even in remote parts of the state.
Shell lubricants are known for their superior performance, offering protection, durability, and efficiency to vehicles of all types. However, reaching customers in far-flung areas of Uttar Pradesh was a challenge that required a well-oiled distribution network. Beekay, with its 42 retail outlets and strong relationships with over 100 retail partners, rose to the occasion by making Shell lubricants accessible to everyone, from urban workshops to rural mechanics.
Beekay’s distribution strategy involves more than just moving products; it’s about educating retailers and mechanics on the benefits of using genuine lubricants for vehicle maintenance. By providing training and technical support, Beekay has empowered its retail partners to effectively communicate the value of Shell products to end-users. This customer-centric approach has not only boosted sales but also improved customer trust in both Shell and Beekay as brands.
With more than 150 unique SKUs of Shell lubricants available through its distribution network, Beekay has become a trusted partner for vehicle owners seeking to improve engine performance and extend the life of their vehicles. By ensuring the availability of these products in every corner of Uttar Pradesh, Beekay has played a significant role in enhancing the market reach of Shell lubricants, further strengthening its own position as a leader in the automotive aftermarket.
This partnership between Beekay and Shell continues to thrive, driven by a shared commitment to quality, customer satisfaction, and innovation. Beekay’s efforts have not only made Shell products more accessible but have also set a new standard for lubricant distribution in the region, benefiting both retailers and vehicle owners alike.