In 2023, Beekay Group expanded its portfolio by becoming the authorized distributor for BKT OTR tires, one of the most reputable names in the off-road and industrial vehicle tire industry. The partnership came at a crucial time when there was an increasing demand for reliable and durable tires in the mining, construction, and agricultural sectors across Uttar Pradesh. Beekay’s expertise in distribution and its deep-rooted presence in the automotive aftermarket made it the perfect partner for BKT to penetrate the market effectively.
One of the main challenges in distributing OTR (Off-The-Road) tires lies in their size, weight, and specific applications. These factors require a streamlined and well-coordinated logistics network to ensure timely delivery and proper inventory management. Beekay rose to the challenge, leveraging its existing distribution infrastructure to ensure that BKT tires were readily available at 14 dealerships throughout the state.
By integrating BKT tires into its extensive distribution framework, Beekay ensured that these specialized tires were accessible in even the most remote locations. This allowed industries relying on off-road vehicles, such as construction companies and agricultural operations, to maintain a steady supply of durable, high-performance tires, minimizing the risk of downtime due to tire failure.
In addition to efficient delivery, Beekay also provided its dealers with the technical support and product knowledge necessary to help end-users choose the right tire for their specific needs. This customer-centric approach, which focuses on building long-term relationships with dealers and customers alike, has been key to Beekay’s success in the OTR tire segment.
As a result, Beekay has not only helped expand BKT’s market share in Uttar Pradesh but has also strengthened its own position as a trusted distributor of specialized automotive products. The seamless distribution of BKT tires has opened new avenues for Beekay, reinforcing its reputation for reliability and excellence in the automotive aftermarket.